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Guides, stories & hard-won lessons

Everything we know about building production Next.js apps — no fluff, no filler, just things that actually help you ship.

SEO for Developers: Technical Optimization That Actually Moves the Needle
next.js8 min read

SEO for Developers: Technical Optimization That Actually Moves the Needle

Skip the keyword fluff. Here's the technical SEO work that actually gets your Next.js app ranking — from Core Web Vitals to structured data.

Robert Seghedi

Robert Seghedi · May 18, 2026

Subscription Billing with Stripe: Trials, Upgrades, and Cancellations Done Right
payments8 min read

Subscription Billing with Stripe: Trials, Upgrades, and Cancellations Done Right

Stripe's docs make subscriptions look easy. Reality is messier. Here's what actually breaks and how to handle it.

Robert Seghedi

Robert Seghedi · May 18, 2026

Preview Deployments: Stop Treating Them Like a Nice-to-Have
deployment9 min read

Preview Deployments: Stop Treating Them Like a Nice-to-Have

Preview deployments are one of those features most teams underuse. Here's how to actually build them into your workflow so they save you from shipping broken code.

Robert Seghedi

Robert Seghedi · May 18, 2026

Multi-Tenant Schema Design: What We Got Wrong (And How to Fix It)
database8 min read

Multi-Tenant Schema Design: What We Got Wrong (And How to Fix It)

The database decisions you make on day one will haunt you at scale. Here's what actually works for SaaS multi-tenancy.

Ștefan Binisor

Ștefan Binisor · May 18, 2026

Email Deliverability: Why Your Emails Land in Spam (and How to Fix It)
email9 min read

Email Deliverability: Why Your Emails Land in Spam (and How to Fix It)

SPF, DKIM, DMARC — three acronyms standing between your transactional emails and the spam folder. Here's what they actually mean and how to set them up.

Robert Seghedi

Robert Seghedi · May 18, 2026

Schema Design Patterns for SaaS Apps That Won't Make You Cry at 3am
database7 min read

Schema Design Patterns for SaaS Apps That Won't Make You Cry at 3am

The database decisions you make in week one will haunt you in month six. Here's how to design schemas that scale without the regret.

Robert Seghedi

Robert Seghedi · May 18, 2026

Next.js Image Component — Performance Gains You're Probably Missing
next.js7 min read

Next.js Image Component — Performance Gains You're Probably Missing

The Next.js Image component does a lot more than lazy loading. Here's what we learned after auditing a dozen projects.

Robert Seghedi

Robert Seghedi · May 18, 2026